Example Agency Co.

Proposal v1

Street team proposal for

Cadence Bikes

Cadence Bikes: street team in Chicago and Minneapolis

Markets

Chicago, Minneapolis

Dates

Mar 12, 2027 to Mar 14, 2027

Prepared

Jan 15, 2027

Valid until

Feb 14, 2027

Summary

Example Agency Co. will run street team for Cadence Bikes in Chicago and Minneapolis starting 2027-03-12, aimed at urban commuters 22 to 45 with a focus on brand awareness, lead capture. Three options below are priced from our rate card, so you can pick the coverage that fits.

Audience: Urban commuters 22 to 45

Concept options

Same quality bar, three levels of coverage. Prices come from the rate card shown in each budget.

essential

Cadence Bikes On Foot

$10,774

$5,387 deposit · 144 staffed hours

Route-based walk-up teams hitting the right blocks at the right times, with geo-tagged counts.

Lean crew, same script and same reporting
Best fit for a first activation or a tight budget

recommendedRecommended

Cadence Bikes Hot Spots

$15,541

$7,770.50 deposit · 216 staffed hours

Anchor the team at three high-dwell stops per day and rotate. Better conversations, fewer dead hours.

Full crew mix from the activation template
Balanced coverage across the stated days

premium

Cadence Bikes Citywide

$33,895

$16,947.50 deposit · 360 staffed hours

A coordinated multi-neighborhood push with one team lead per zone and a daily live tally.

Larger team and display for higher visibility
Extra coverage for peak hours and restocks

Cadence Bikes On Foot: staffing plan and budget

Staffing plan (roles x hours x markets)

Role	Market	People	Hrs/shift	Days	Total hrs	Rate	Amount
Team Lead	Chicago	1	6	3	18	$60/hr	$1,080
Brand Ambassador	Chicago	3	6	3	54	$45/hr	$2,430
Team Lead	Minneapolis	1	6	3	18	$60/hr	$1,080
Brand Ambassador	Minneapolis	3	6	3	54	$45/hr	$2,430

Line-item budget

Line item	Amount
Staffing	$7,020
Branded apparel and uniforms (8 x $45 per person)	$360
Local travel and mileage (24 x $80 per person per day)	$1,920
Training session (paid, per person) (8 x $90 per person)	$720
Photo and data recap package (2 x $350 per market)	$700
Markup on materials and equipment	$54
Total	$10,774
Deposit due on acceptance	$5,387
Balance after the event	$5,387

Cadence Bikes Hot Spots: staffing plan and budget

Staffing plan (roles x hours x markets)

Role	Market	People	Hrs/shift	Days	Total hrs	Rate	Amount
Team Lead	Chicago	1	6	3	18	$60/hr	$1,080
Brand Ambassador	Chicago	5	6	3	90	$45/hr	$4,050
Team Lead	Minneapolis	1	6	3	18	$60/hr	$1,080
Brand Ambassador	Minneapolis	5	6	3	90	$45/hr	$4,050

Line-item budget

Line item	Amount
Staffing	$10,260
Branded apparel and uniforms (12 x $45 per person)	$540
Local travel and mileage (36 x $80 per person per day)	$2,880
Training session (paid, per person) (12 x $90 per person)	$1,080
Photo and data recap package (2 x $350 per market)	$700
Markup on materials and equipment	$81
Total	$15,541
Deposit due on acceptance	$7,770.50
Balance after the event	$7,770.50

Cadence Bikes Citywide: staffing plan and budget

Staffing plan (roles x hours x markets)

Role	Market	People	Hrs/shift	Days	Total hrs	Rate	Amount
Team Lead	Chicago	2	6	3	36	$60/hr	$2,160
Brand Ambassador	Chicago	8	6	3	144	$45/hr	$6,480
Team Lead	Minneapolis	2	6	3	36	$60/hr	$2,160
Brand Ambassador	Minneapolis	8	6	3	144	$45/hr	$6,480

Line-item budget

Line item	Amount
Staffing	$17,280
Branded apparel and uniforms (20 x $45 per person)	$900
Local travel and mileage (60 x $80 per person per day)	$4,800
Training session (paid, per person) (20 x $90 per person)	$1,800
Photo and data recap package (2 x $350 per market)	$700
Booth or display rental (6 x $1,200 per day)	$7,200
Markup on materials and equipment	$1,215
Total	$33,895
Deposit due on acceptance	$16,947.50
Balance after the event	$16,947.50

Timeline

Proposal accepted and deposit received
Day 0
Dates and staff are held once the option is accepted.
Kickoff call and creative lock
Jan 22, 2027 · Within 5 business days
Confirm scripts, product, locations and approvals.
Staff selected and confirmed
Feb 26, 2027 · Event minus 14 days
Named team confirmed for each market.
Training and briefing
Mar 7, 2027 · Event minus 5 days
Script, safety, counting method and escalation path.
On-site activation
Mar 12, 2027 · 3 days
Chicago, Minneapolis. 2027-03-12 to 2027-03-14.
Recap delivered
Mar 19, 2027 · Event end plus 5 days
Counts, photos, notes and learnings in one shareable recap.

KPIs we will report on

Consumer conversations

6,300

Planning target: 180 ambassador hours x 35 conversations per hour. Not a guarantee.

Leads captured with consent

1,260

20% of conversations, a planning assumption you can edit.

Staffed hours in market

216 hours

Sum of scheduled hours in the recommended option.

Shift attendance and on-time rate

100% of scheduled shifts covered

Backup staff named for every market.

Recap plan

Photo gallery (curated)
Counts by market and day
Lead and sample tallies
Team notes: what worked, what to change
Shareable web recap and PDF

Delivered by 2027-03-19 (5 days after the last event day).

Terms

This proposal is valid until the date shown. Pricing after that date may change.
Acceptance of this proposal confirms the selected option, scope and total. A deposit is due on acceptance to hold the dates and staff.
Balance is invoiced after the event and due net 30 unless agreed otherwise in writing.
Changes to scope (markets, dates, hours or headcount) after acceptance are priced from the same rate card and confirmed in writing before work begins.
Cancellation: more than 14 days before the first event date, the deposit is credited toward a rescheduled date. Within 14 days, staffing fees for scheduled shifts are billable.
Overtime is billed per the rate card when a shift runs past the stated threshold. Weather and venue delays are billed at standard rates.
Photos and data collected at the event are delivered in the recap and may be used by the client for internal and marketing purposes.

Example proposal built from a fictional brief. Every brand, number and date here is made up. Recommended option: Cadence Bikes Hot Spots.