Example Agency Co.

Proposal v1

In-store demos proposal for

Harvest Table Snacks

Harvest Table Snacks: in-store demos in Phoenix and Dallas

Markets

Phoenix, Dallas

Dates

Mar 12, 2027 to Mar 15, 2027

Prepared

Jan 15, 2027

Valid until

Feb 14, 2027

Summary

Example Agency Co. will run in-store demos for Harvest Table Snacks in Phoenix and Dallas starting 2027-03-12, aimed at parents shopping for lunchbox snacks with a focus on product trial and sampling, drive sales. Three options below are priced from our rate card, so you can pick the coverage that fits.

Audience: Parents shopping for lunchbox snacks

Concept options

Same quality bar, three levels of coverage. Prices come from the rate card shown in each budget.

essential

Harvest Table Snacks Weekend Demos

$10,610.50

$5,305.25 deposit · 120 staffed hours

Friday to Sunday demo shifts timed to the stores' heaviest traffic, with consistent scripts and sell-through notes.

Lean crew, same script and same reporting
Best fit for a first activation or a tight budget

recommendedRecommended

Harvest Table Snacks Endcap Takeover

$15,817.50

$7,908.75 deposit · 200 staffed hours

Demos paired with an endcap or display so shoppers can act on the spot.

Full crew mix from the activation template
Balanced coverage across the stated days

premium

Harvest Table Snacks Store Tour

$35,388

$17,694 deposit · 320 staffed hours

A rolling schedule across many stores in Phoenix, with one lead auditing quality along the way.

Larger team and display for higher visibility
Extra coverage for peak hours and restocks

Harvest Table Snacks Weekend Demos: staffing plan and budget

Staffing plan (roles x hours x markets)

Role	Market	People	Hrs/shift	Days	Total hrs	Rate	Amount
Team Lead	Phoenix	1	5	4	20	$60/hr	$1,200
Product Sampler	Phoenix	2	5	4	40	$42/hr	$1,680
Team Lead	Dallas	1	5	4	20	$60/hr	$1,200
Product Sampler	Dallas	2	5	4	40	$42/hr	$1,680

Line-item budget

Line item	Amount
Staffing	$5,760
Branded apparel and uniforms (6 x $45 per person)	$270
Sampling supplies and consumables (8 x $150 per day)	$1,200
Local travel and mileage (24 x $80 per person per day)	$1,920
Training session (paid, per person) (6 x $90 per person)	$540
Photo and data recap package (2 x $350 per market)	$700
Markup on materials and equipment	$220.50
Total	$10,610.50
Deposit due on acceptance	$5,305.25
Balance after the event	$5,305.25

Harvest Table Snacks Endcap Takeover: staffing plan and budget

Staffing plan (roles x hours x markets)

Role	Market	People	Hrs/shift	Days	Total hrs	Rate	Amount
Team Lead	Phoenix	1	5	4	20	$60/hr	$1,200
Product Sampler	Phoenix	4	5	4	80	$42/hr	$3,360
Team Lead	Dallas	1	5	4	20	$60/hr	$1,200
Product Sampler	Dallas	4	5	4	80	$42/hr	$3,360

Line-item budget

Line item	Amount
Staffing	$9,120
Branded apparel and uniforms (10 x $45 per person)	$450
Sampling supplies and consumables (8 x $150 per day)	$1,200
Local travel and mileage (40 x $80 per person per day)	$3,200
Training session (paid, per person) (10 x $90 per person)	$900
Photo and data recap package (2 x $350 per market)	$700
Markup on materials and equipment	$247.50
Total	$15,817.50
Deposit due on acceptance	$7,908.75
Balance after the event	$7,908.75

Harvest Table Snacks Store Tour: staffing plan and budget

Staffing plan (roles x hours x markets)

Role	Market	People	Hrs/shift	Days	Total hrs	Rate	Amount
Team Lead	Phoenix	2	5	4	40	$60/hr	$2,400
Product Sampler	Phoenix	6	5	4	120	$42/hr	$5,040
Team Lead	Dallas	2	5	4	40	$60/hr	$2,400
Product Sampler	Dallas	6	5	4	120	$42/hr	$5,040

Line-item budget

Line item	Amount
Staffing	$14,880
Branded apparel and uniforms (16 x $45 per person)	$720
Sampling supplies and consumables (8 x $150 per day)	$1,200
Local travel and mileage (64 x $80 per person per day)	$5,120
Training session (paid, per person) (16 x $90 per person)	$1,440
Photo and data recap package (2 x $350 per market)	$700
Booth or display rental (8 x $1,200 per day)	$9,600
Markup on materials and equipment	$1,728
Total	$35,388
Deposit due on acceptance	$17,694
Balance after the event	$17,694

Timeline

Proposal accepted and deposit received
Day 0
Dates and staff are held once the option is accepted.
Kickoff call and creative lock
Jan 22, 2027 · Within 5 business days
Confirm scripts, product, locations and approvals.
Staff selected and confirmed
Feb 26, 2027 · Event minus 14 days
Named team confirmed for each market.
Training and briefing
Mar 7, 2027 · Event minus 5 days
Script, safety, counting method and escalation path.
On-site activation
Mar 12, 2027 · 4 days
Phoenix, Dallas. 2027-03-12 to 2027-03-15.
Recap delivered
Mar 20, 2027 · Event end plus 5 days
Counts, photos, notes and learnings in one shareable recap.

KPIs we will report on

Consumer conversations

3,200

Planning target: 160 ambassador hours x 20 conversations per hour. Not a guarantee.

Samples or demos delivered

2,240

70% of conversations, a planning assumption you can edit.

Purchase intent or coupon redemptions

Tracked, target set at kickoff

Needs a code, scan or retailer data feed.

Shift attendance and on-time rate

100% of scheduled shifts covered

Backup staff named for every market.

Recap plan

Photo gallery (curated)
Counts by market and day
Lead and sample tallies
Team notes: what worked, what to change
Shareable web recap and PDF

Delivered by 2027-03-20 (5 days after the last event day).

Terms

This proposal is valid until the date shown. Pricing after that date may change.
Acceptance of this proposal confirms the selected option, scope and total. A deposit is due on acceptance to hold the dates and staff.
Balance is invoiced after the event and due net 30 unless agreed otherwise in writing.
Changes to scope (markets, dates, hours or headcount) after acceptance are priced from the same rate card and confirmed in writing before work begins.
Cancellation: more than 14 days before the first event date, the deposit is credited toward a rescheduled date. Within 14 days, staffing fees for scheduled shifts are billable.
Overtime is billed per the rate card when a shift runs past the stated threshold. Weather and venue delays are billed at standard rates.
Photos and data collected at the event are delivered in the recap and may be used by the client for internal and marketing purposes.

Example proposal built from a fictional brief. Every brand, number and date here is made up. Recommended option: Harvest Table Snacks Endcap Takeover.