Example Agency Co.
Proposal v1Pop-up experience proposal for
Alder & Finch Apparel
Alder & Finch Apparel: pop-up experience in Los Angeles
Markets
Los AngelesDates
Mar 12, 2027 to Mar 15, 2027Prepared
Jan 15, 2027Valid until
Feb 14, 2027Summary
Example Agency Co. will run pop-up experience for Alder & Finch Apparel in Los Angeles starting 2027-03-12, aimed at style-conscious adults 25 to 40 with a focus on brand awareness, social content and ugc. Three options below are priced from our rate card, so you can pick the coverage that fits.
Audience: Style-conscious adults 25 to 40
Concept options
Same quality bar, three levels of coverage. Prices come from the rate card shown in each budget.
essential
The Alder & Finch Apparel Room
$13,247
$6,623.50 deposit · 108 staffed hours
One memorable space built around the product story, with guided moments that move guests through in minutes.
- Lean crew, same script and same reporting
- Best fit for a first activation or a tight budget
recommendedRecommended
Alder & Finch Apparel After Hours
$17,992.25
$8,996.13 deposit · 184 staffed hours
An evening version of the pop-up with timed demos and a guest list, aimed at style-conscious adults 25 to 40 in Los Angeles.
- Full crew mix from the activation template
- Balanced coverage across the stated days
premium
Alder & Finch Apparel Takeover
$25,119.25
$12,559.63 deposit · 292 staffed hours
Multi-day pop-up with daily programming, creator hours and a closing event that drives press and social.
- Larger team and display for higher visibility
- Extra coverage for peak hours and restocks
The Alder & Finch Apparel Room: staffing plan and budget
Staffing plan (roles x hours x markets)
| Role | Market | People | Hrs/shift | Days | Total hrs | Rate | Amount |
|---|---|---|---|---|---|---|---|
| Team Lead | Los Angeles | 1 | 8 | 4 | 32 | $60/hr | $1,920 |
| Brand Ambassador | Los Angeles | 2 | 8 | 4 | 64 | $45/hr | $2,880 |
| Setup / Teardown Crew | Los Angeles | 1 | 6 | 2 | 12 | $40/hr | $480 |
Line-item budget
| Line item | Amount |
|---|---|
| Staffing | $5,280 |
| Booth or display rental (4 x $1,200 per day) | $4,800 |
| Branded apparel and uniforms (4 x $45 per person) | $180 |
| Permit and venue fees (pass-through) (1 x $250 each) | $250 |
| Local travel and mileage (16 x $80 per person per day) | $1,280 |
| Training session (paid, per person) (4 x $90 per person) | $360 |
| Photo and data recap package (1 x $350 per market) | $350 |
| Markup on materials and equipment | $747 |
| Total | $13,247 |
| Deposit due on acceptance | $6,623.50 |
| Balance after the event | $6,623.50 |
Alder & Finch Apparel After Hours: staffing plan and budget
Staffing plan (roles x hours x markets)
| Role | Market | People | Hrs/shift | Days | Total hrs | Rate | Amount |
|---|---|---|---|---|---|---|---|
| Team Lead | Los Angeles | 1 | 8 | 4 | 32 | $60/hr | $1,920 |
| Brand Ambassador | Los Angeles | 4 | 8 | 4 | 128 | $45/hr | $5,760 |
| Setup / Teardown Crew | Los Angeles | 2 | 6 | 2 | 24 | $40/hr | $960 |
Line-item budget
| Line item | Amount |
|---|---|
| Staffing | $8,640 |
| Booth or display rental (4 x $1,200 per day) | $4,800 |
| Branded apparel and uniforms (7 x $45 per person) | $315 |
| Permit and venue fees (pass-through) (1 x $250 each) | $250 |
| Local travel and mileage (28 x $80 per person per day) | $2,240 |
| Training session (paid, per person) (7 x $90 per person) | $630 |
| Photo and data recap package (1 x $350 per market) | $350 |
| Markup on materials and equipment | $767.25 |
| Total | $17,992.25 |
| Deposit due on acceptance | $8,996.13 |
| Balance after the event | $8,996.12 |
Alder & Finch Apparel Takeover: staffing plan and budget
Staffing plan (roles x hours x markets)
| Role | Market | People | Hrs/shift | Days | Total hrs | Rate | Amount |
|---|---|---|---|---|---|---|---|
| Team Lead | Los Angeles | 2 | 8 | 4 | 64 | $60/hr | $3,840 |
| Brand Ambassador | Los Angeles | 6 | 8 | 4 | 192 | $45/hr | $8,640 |
| Setup / Teardown Crew | Los Angeles | 3 | 6 | 2 | 36 | $40/hr | $1,440 |
Line-item budget
| Line item | Amount |
|---|---|
| Staffing | $13,920 |
| Booth or display rental (4 x $1,200 per day) | $4,800 |
| Branded apparel and uniforms (11 x $45 per person) | $495 |
| Permit and venue fees (pass-through) (1 x $250 each) | $250 |
| Local travel and mileage (44 x $80 per person per day) | $3,520 |
| Training session (paid, per person) (11 x $90 per person) | $990 |
| Photo and data recap package (1 x $350 per market) | $350 |
| Markup on materials and equipment | $794.25 |
| Total | $25,119.25 |
| Deposit due on acceptance | $12,559.63 |
| Balance after the event | $12,559.62 |
Timeline
- Proposal accepted and deposit receivedDay 0Dates and staff are held once the option is accepted.
- Kickoff call and creative lockJan 22, 2027 · Within 5 business daysConfirm scripts, product, locations and approvals.
- Staff selected and confirmedFeb 26, 2027 · Event minus 14 daysNamed team confirmed for each market.
- Training and briefingMar 7, 2027 · Event minus 5 daysScript, safety, counting method and escalation path.
- On-site activationMar 12, 2027 · 4 daysLos Angeles. 2027-03-12 to 2027-03-15.
- Recap deliveredMar 20, 2027 · Event end plus 5 daysCounts, photos, notes and learnings in one shareable recap.
KPIs we will report on
Consumer conversations
2,560
Planning target: 128 ambassador hours x 20 conversations per hour. Not a guarantee.
Photos and short clips for social
60
About 15 usable assets per market per day.
Staffed hours in market
184 hours
Sum of scheduled hours in the recommended option.
Shift attendance and on-time rate
100% of scheduled shifts covered
Backup staff named for every market.
Recap plan
- Photo gallery (curated)
- Counts by market and day
- Lead and sample tallies
- Team notes: what worked, what to change
- Shareable web recap and PDF
Delivered by 2027-03-20 (5 days after the last event day).
Terms
- This proposal is valid until the date shown. Pricing after that date may change.
- Acceptance of this proposal confirms the selected option, scope and total. A deposit is due on acceptance to hold the dates and staff.
- Balance is invoiced after the event and due net 30 unless agreed otherwise in writing.
- Changes to scope (markets, dates, hours or headcount) after acceptance are priced from the same rate card and confirmed in writing before work begins.
- Cancellation: more than 14 days before the first event date, the deposit is credited toward a rescheduled date. Within 14 days, staffing fees for scheduled shifts are billable.
- Overtime is billed per the rate card when a shift runs past the stated threshold. Weather and venue delays are billed at standard rates.
- Photos and data collected at the event are delivered in the recap and may be used by the client for internal and marketing purposes.