Example Agency Co.

Proposal v1

Product sampling proposal for

Northwind Seltzer

Northwind Seltzer: product sampling in Denver and Austin

Markets

Denver, Austin

Dates

Mar 12, 2027 to Mar 14, 2027

Prepared

Jan 15, 2027

Valid until

Feb 14, 2027

Summary

Example Agency Co. will run product sampling for Northwind Seltzer in Denver and Austin starting 2027-03-12, aimed at adults 21 to 34 who shop natural grocery with a focus on product trial and sampling, drive sales. Three options below are priced from our rate card, so you can pick the coverage that fits.

Audience: Adults 21 to 34 who shop natural grocery

Concept options

Same quality bar, three levels of coverage. Prices come from the rate card shown in each budget.

essential

Northwind Seltzer Taste Test

$9,875.50

$4,937.75 deposit · 90 staffed hours

A simple, high-volume sampling station in the busiest hour of each location. Fast script, fast counts, no friction for shoppers in Denver.

Lean crew, same script and same reporting
Best fit for a first activation or a tight budget

recommendedRecommended

Northwind Seltzer Pick Your Side

$10,369

$5,184.50 deposit · 120 staffed hours

Two flavors, one vote. A quick choose-and-compare moment that gives adults 21 to 34 who shop natural grocery a reason to talk and a reason to buy.

Full crew mix from the activation template
Balanced coverage across the stated days

premium

Northwind Seltzer Block Party

$25,259.50

$12,629.75 deposit · 210 staffed hours

Sampling plus a branded mini-lounge, music and a photo moment so people stay, share and bring friends.

Larger team and display for higher visibility
Extra coverage for peak hours and restocks

Northwind Seltzer Taste Test: staffing plan and budget

Staffing plan (roles x hours x markets)

Role	Market	People	Hrs/shift	Days	Total hrs	Rate	Amount
Team Lead	Denver	1	5	3	15	$65/hr	$975
Product Sampler	Denver	2	5	3	30	$65/hr	$1,950
Team Lead	Austin	1	5	3	15	$65/hr	$975
Product Sampler	Austin	2	5	3	30	$65/hr	$1,950

Line-item budget

Line item	Amount
Staffing	$5,850
Branded apparel and uniforms (6 x $45 per person)	$270
Sampling supplies and consumables (6 x $150 per day)	$900
Local travel and mileage (18 x $80 per person per day)	$1,440
Training session (paid, per person) (6 x $90 per person)	$540
Photo and data recap package (2 x $350 per market)	$700
Markup on materials and equipment	$175.50
Total	$9,875.50
Deposit due on acceptance	$4,937.75
Balance after the event	$4,937.75

Because staffing is under the $5,000 minimum engagement, small-job hourly rates apply.

Northwind Seltzer Pick Your Side: staffing plan and budget

Staffing plan (roles x hours x markets)

Role	Market	People	Hrs/shift	Days	Total hrs	Rate	Amount
Team Lead	Denver	1	5	3	15	$60/hr	$900
Product Sampler	Denver	3	5	3	45	$42/hr	$1,890
Team Lead	Austin	1	5	3	15	$60/hr	$900
Product Sampler	Austin	3	5	3	45	$42/hr	$1,890

Line-item budget

Line item	Amount
Staffing	$5,580
Branded apparel and uniforms (8 x $45 per person)	$360
Sampling supplies and consumables (6 x $150 per day)	$900
Local travel and mileage (24 x $80 per person per day)	$1,920
Training session (paid, per person) (8 x $90 per person)	$720
Photo and data recap package (2 x $350 per market)	$700
Markup on materials and equipment	$189
Total	$10,369
Deposit due on acceptance	$5,184.50
Balance after the event	$5,184.50

Northwind Seltzer Block Party: staffing plan and budget

Staffing plan (roles x hours x markets)

Role	Market	People	Hrs/shift	Days	Total hrs	Rate	Amount
Team Lead	Denver	2	5	3	30	$60/hr	$1,800
Product Sampler	Denver	5	5	3	75	$42/hr	$3,150
Team Lead	Austin	2	5	3	30	$60/hr	$1,800
Product Sampler	Austin	5	5	3	75	$42/hr	$3,150

Line-item budget

Line item	Amount
Staffing	$9,900
Branded apparel and uniforms (14 x $45 per person)	$630
Sampling supplies and consumables (6 x $150 per day)	$900
Local travel and mileage (42 x $80 per person per day)	$3,360
Training session (paid, per person) (14 x $90 per person)	$1,260
Photo and data recap package (2 x $350 per market)	$700
Booth or display rental (6 x $1,200 per day)	$7,200
Markup on materials and equipment	$1,309.50
Total	$25,259.50
Deposit due on acceptance	$12,629.75
Balance after the event	$12,629.75

Timeline

Proposal accepted and deposit received
Day 0
Dates and staff are held once the option is accepted.
Kickoff call and creative lock
Jan 22, 2027 · Within 5 business days
Confirm scripts, product, locations and approvals.
Staff selected and confirmed
Feb 26, 2027 · Event minus 14 days
Named team confirmed for each market.
Training and briefing
Mar 7, 2027 · Event minus 5 days
Script, safety, counting method and escalation path.
On-site activation
Mar 12, 2027 · 3 days
Denver, Austin. 2027-03-12 to 2027-03-14.
Recap delivered
Mar 19, 2027 · Event end plus 5 days
Counts, photos, notes and learnings in one shareable recap.

KPIs we will report on

Consumer conversations

2,700

Planning target: 90 ambassador hours x 30 conversations per hour. Not a guarantee.

Samples or demos delivered

1,890

70% of conversations, a planning assumption you can edit.

Purchase intent or coupon redemptions

Tracked, target set at kickoff

Needs a code, scan or retailer data feed.

Shift attendance and on-time rate

100% of scheduled shifts covered

Backup staff named for every market.

Recap plan

Photo gallery (curated)
Counts by market and day
Lead and sample tallies
Team notes: what worked, what to change
Shareable web recap and PDF

Delivered by 2027-03-19 (5 days after the last event day).

Terms

This proposal is valid until the date shown. Pricing after that date may change.
Acceptance of this proposal confirms the selected option, scope and total. A deposit is due on acceptance to hold the dates and staff.
Balance is invoiced after the event and due net 30 unless agreed otherwise in writing.
Changes to scope (markets, dates, hours or headcount) after acceptance are priced from the same rate card and confirmed in writing before work begins.
Cancellation: more than 14 days before the first event date, the deposit is credited toward a rescheduled date. Within 14 days, staffing fees for scheduled shifts are billable.
Overtime is billed per the rate card when a shift runs past the stated threshold. Weather and venue delays are billed at standard rates.
Photos and data collected at the event are delivered in the recap and may be used by the client for internal and marketing purposes.

Example proposal built from a fictional brief. Every brand, number and date here is made up. Recommended option: Northwind Seltzer Pick Your Side.